On a mission to deliver
peace of mind at scale

Designed to make advisors 30% more effective.

Why we're building TODAY

We founded TODAY with a clear mission: to empower advisors with AI tools that scale excellent guidance. As trusted guides, you help millions of customers find peace of mind through meaningful conversations.

We're here to give you the superpowers that make this vital work even more impactful.

We believe

Strong financial and insurance advice from competent advisors is the backbone of every resilient society.
Advisors are undervalued. The future is hybrid, combining the best of advisor and AI.

Michael Gackstatter, CEO

Founding Employee, CPO and Chief of Staff at CLARK, Europe’s only profitable InsurTech unicorn. Enabled 100.000 consultations and made advisors 8x more efficient compared to the industry average.